It's definitely not your usual book on
copywriting. For one thing, it's only 65 pages long. For another, it doesn't
spend a single page on the mechanics of writing an actual sales letter.
From: Simon Hodgkinson
Date:
Do Your Sales Letters
Get Incredible Results?...
There are hundreds of books out
there, some of them very good indeed, that will teach you as many ways to write
good sales letters as you could ever want to learn.
They'll show you how to write
compelling bullets, how to craft a killer headline, and all the other "tricks of
the trade."
"Million Dollar Copy" is different.
It isn't a technique or a
process. It's a way of thinking, a way of approaching copy that significantly
increases your results.
It goes beyond what traditional copywriting texts
cover, often delving into areas I've never heard discussed anywhere else.
But It Comes With A Warning!!!
It was
originally going to cover the basic mindset of the copywriter. As usual when I
set fingers to keyboard, it got out of control. Way past the basics. I got into
some stuff that a few people told me I should have avoided, because it's more
than a little controversial.
Yes. Really.
One gentleman said (a direct quote, other than fixing some typos):
... In my humble
opinion, you pushed it too far in the last section on [snip]. My opinion is that
the ebook does perfectly until this chapter, and frankly you are risking more
rejects than acceptance on the ebook because of this last chapter. If I have to
advise something, I would say - take it out!
He wasn't the
only one who felt that way. Still, the folks who "got it" understood that the
section he's talking about is the most important in the book.
Although I suspect
this won't apply to you,there are people who'll find parts of this book
controversial, and even offensive. There's no nasty language, no off-colour
humour or risqué topics, and no bashing of any groups at all.
From that
perspective, your mother could read the book and approve. There are, however,
a few ideas that some people find very uncomfortable.
Reality does
that. And This is hard, cold, bankable reality.
What's In It For Me?
An excellent question. And I have an excellent answer... You'll discover:
What
"Million dollar copy" really is - and how mastering it can make you a ton of
money.
How
your copy affects every aspect of your business - not just sales.
5
Myths that can cripple your copy. The odds are good you believe at least
three of these.
What
a copywriter really does. (If you get this right before reading the book,
you're way ahead of the curve.)
The
most important skill for any copywriter. Unless you've heard it from me, you
probably haven't heard this before. And you need to.
The
most powerful information in any survey - how to recognize it, and how to use
it. Get this right and your success rate goes waaaay up. Miss it, and
you're leaving half your money on the table.
A
simple trick that makes product creation easier (including big ticket stuff),
makes your offers clearer and stronger, and almost guarantees that your copy
will be easy and exciting to read. (When I say simple, I mean really
simple.)
How
to determine the central focus of your offer, and why it's so vitally important
to your promotions and sales letters.
How
to dramatically increase the perceived - and real - value of your offer.
How
100 words of million dollar copy, that took all of 3 minutes to write, turned a
losing project into a list of a quarter million targeted subscribers.
A
dirt simple way to pre-empt the copycats and make yourself 100% clone-proof.
What kind of offer increases sales and profits - even if no-one ever buys
it!
Why
you do not want to roll an offer out to your best customers first.
(far too many marketers are making this mistake right now)
What
to test - and when. How to find the "deal breakers" in any offer - and
turn them into deal makers.
How
to get your prospects to create their own benefits for your product. This
is a powerful technique, and deceptively easy to use.
A
simple way to reframe a product to appeal to new markets. Used wisely, this
technique can turn a single product into a complete product line, add
security, and multiply your income every time!
The
real difference between features and benefits. Again, if you haven't
heard this from me, you probably haven't heard it.
Ultimate benefits - the key to the vault. How to find them, how to use them
with devastating effect.
A
simple way to evoke the prospect's desired state and dramatically increase
your conversion rates on any offer.
The
real meaning of the phrase "Sex sells." (It's not what you think!) The
drive behind it, and how you can use it to increase sales of any product, in any
field. This is the one I was told to leave out, and that I've [snipped] in this
letter wherever a quote mentions it.
Your Satisfaction is 100%
Guaranteed!
Maybe
you’re not sure if this book is right for you. Perhaps you’re wondering if
you really can change your fortunes by harnessing these powerful secrets.
You can! But you don’t have to take
my word for it. Instead, you can try it out for yourself today completely risk
free!
Go ahead and
download the book. Read every word. Apply all the profit-boosting tips you’re
about to discover. Do all of this and more for a full 60 days…
If you’re not absolutely thrilled –
if you don’t agree that this knowledge will increase your sales and profits over
the years to come – then I’ll buy it back from you with no questions asked.
I’m sure you’ll love this book
– and I’m willing to put my money where my mouth is. So go ahead and order
now because you won’t be disappointed!
Take
Control of How Profitable Your
Business Can Be — Starting Today!
Now that I've shown you this no-risk way to reach into people's minds and turn
your sales letters into amazingly powerful tools... the next move is up
to YOU.
Seriously, if you've read this far, you know that you have a strong desire to turn more visitors into paying customers and
now you can discover how. All
that's left is to take the action to do it.
If you want to discover what really makes the difference between a slow trickle
of orders and potentially millions in sales - Then, you owe it to yourself to
take full advantage of
this very limited, risk-free offer right now before it's too late...
Simply put - Each day that passes that you don't know these secrets means you're
losing sales and profits - turn things around right now...
GUARANTEED ACCEPTANCE FORM
YES!
Simon grant me instant access to
"Million Dollar Copy" right now - I understand that when I place my order I'll receive immediate access to the
secure download page...
And because I'm ordering right away I'll also receive your special, "early bird"
bonus "The Ultimate Headline Swipe File" (valued $37) completely free of
charge...
Special Offer: Get
"Million Dollar Copy" Today For $27.00
All major credit cards and PayPal payments accepted.
What
"Million dollar copy" really is - and how mastering it can make you a ton of
money.
Maybe
you’re not sure if this book is right for you. Perhaps you’re wondering if
you really can change your fortunes by harnessing these powerful secrets.
